South Local Electrical | Marketing Audit

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

Zero pages for Leeming, Bull Creek or Willetton, the three suburbs you're named for and serve

Checked 17 September 2026, complete 39 URL inventory: not one contains a suburb name. We tested 12 URL patterns across all three suburbs, all returned a 404 matching a deliberate control URL. Your homepage's full 25-link inventory has no service-area section, no locations menu item, no suburb block anywhere.

What it costs: You rank for three keywords in Australia total, worth 15 cents a month in traffic value. Every search for "electrician leeming", "electrician bull creek" or "electrician willetton" goes straight to a competitor.

The fix: Build three real pages, 800-1,200 words each, with your reviews on them. That's the whole first phase.

See the site has no locations menu at all →

Two headings already say you have great reviews. Both are completely empty.

Your homepage has a heading reading "Genuine 5 Star Reviews from local customers", with nothing underneath it but a profile photo. Your /gallery/ page has a heading "What our clients say", with nothing underneath it, sitting directly above the quote form. Checked across all 25 pages: no rating, no count, no widget, no testimonial anywhere on the site.

What it costs: Your real figure is 4.9 from 115 Google reviews, 113 of them five-star. An empty review section is worse than no section at all, a visitor reads the heading, finds nothing, and assumes the page is broken, right when trust is being decided.

The fix: Put 4.9 from 115 and six to eight real reviews, with first names, into both of those exact spots.

See the empty heading yourself →

A New Zealand directory publishes your business under a different name, address and phone number entirely

A listing on nzcompanies.org publishes the name "Your Local Electrician", the address "22B Caversham Drive, 0630, Auckland", and the phone number "0800 953 123", a New Zealand toll-free line. Only the website URL is correct, and the listing's own map coordinates actually resolve to Leeming.

What it costs: Name, address and phone consistency across citations is a direct local ranking input, and this one is telling Google you're a different business in a different country.

The fix: Get the listing corrected or removed.

4.9 stars from 115 reviews, real, and the number appears nowhere on your own site

Checked across all 25 pages: the only claim made is "Highly rated by locals", with no rating, no count and no link anywhere. Meanwhile your real Google reviews name you, Alan, directly: "Alan replaced our filament lights with LED lights and did a really good, clean and prompt service."

What it costs: Reviews that name the owner personally are the most persuasive kind a one-person operation can have, because they prove the person who quotes is the person who turns up. You have 115 of them doing nothing.

The fix: Put the real number, and several of those named reviews, on the site as text.

See 'highly rated' with nothing behind it →

The maths

Keywords you rank for in Australia, total3

What that traffic is worth per month, per Ahrefs$0.15

115 five-star reviews, and the website earns less than a dollar a monthThe real gap

One fix, done for you

Suburb pages

Leeming, Bull Creek and Willetton built properly, reviews included

Review proof

4.9 from 115 written into the two empty headings already on the site

NZ directory listing

Corrected or removed

Real client, real result
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Before you go

How did you find this without talking to us?

Everything in this audit came from public data: your website, your Google listing, and public ad libraries. Nothing came from inside your business, and if anything here is wrong, tell us and we'll correct it.

Does this cost anything?

No. This audit is free, and there's no obligation to work with us afterwards either way.

What actually happens if I get in touch?

A quick, no-pressure chat about what we found and whether it's worth fixing. If it's not a fit, no hard feelings.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris